What are Private Label Products?
With private label branding, one company manufactures a product which is then offered in retail under another company's brand. Private label manufacturers often produce similar products for a variety of brand owners, in some cases competing against each other on store shelves.
Historically, private label brands were usually lower-priced, lower-quality choices with a generic packaging appearance. More recently, however, private labeling has evolved to market both value and upscale branding. Private label branding has become a dominant retail force. In the United States, roughly one-quarter of all supermarket sales are from private label products. In Europe, private label brands account for nearly half of grocery sales. This trend is growing in part due to the influence of warehouse and club store "house brands".
How can Custom Label Help with Private Label Brands?
Do you manufacture for private label brands? Are you the Brand Manager responsible for growing a private label brand? Call today for a consultation on how Custom Label can help you. Custom labels can help you differentiate your brands and increase revenue.
Our blend of digital printing and flexo labels are the perfect fit for a private label manufacturer! For initial product runs, digitally printed labels are a great solution, with no plate charges or setup fees for short run labels. As your brand takes off, our flexo labels will allow high-speed manufacturing to lower your unit cost.
Custom Label can work with you, the private label manufacturer, to build an offering of package solutions — which you can extend to all of your customers. We can work with you to choose the best die sizes, materials, and even artwork layout for your printed labels. As you bring on new private label customers, it's simple to get them started, and economical too! Give us a call to begin a custom-made packaging program for your label products today!
What Makes Custom Label Different?
With nearly 30 years in the business, Custom Label offers a complete array of products, capabilities, and expertise to meet your specific packaging and labeling needs. Custom Label will work with you from conception to completion. We will ensure the materials chosen will not only help you market and sell more of your product, but also stand up to the ever changing conditions of your product's life-cycle.
Give one of our friendly, courteous, and knowledgeable customer service representatives a call to talk through your specific needs today!
Last Updated on Wednesday, 27 May 2009 22:06