Archive for the ‘Packaging News’ Category

CustomLabel.com Gets a Facelift

Tuesday, May 26th, 2009

April 2009 has brought more than just sunshine and flowers - customlabel.com has been given an extreme makeover and is now up and live!  We are very excited about our new home on the web and what it can do for our customers.  Customlabel.com clhomepage2showcases the broad range of packaging products we offer, loaded with ideas for your products.  Don’t forget to visit the Company area.  We’ve placed some neat resources in this area including an industry glossary, FAQ’s, testimonials, blog archives, and a page detailing how Custom Label can help you Green up your packaging.

Customlabel.com was designed with you, our Customer, in mind.  We have enhanced information and quote request tools, as well as a Live Support facility.  More about those in a future article!

Earth Day and Your Label

Tuesday, May 26th, 2009

green-light-bulbWith Earth Day nearly at an end, I started wondering.  Who declared the first Earth Day, and why?  Did they realize how important environmental awareness would become, and at the same time how polarizing an issue?

The first official Earth Day in the United States was celebrated in spring 1970, at the urging of a Wisconsin Senator, Gaylord Nelson.  The limited bounty of earth’s natural resources were of concern, but ironically the focus was not on conservation. At that time, the more popular movement was for population control!  Nelson was quoted as saying “The bigger the population gets, the more serious the problems become … We have to address the population issue… every country is green-globeresponsible for stabilizing its own population. It can be done.”  Quite a different spin on environmentalism!  Even more ironic, one popular environmental concern cited “imminent cooling” of the earth’s surface and “glaciation” as a significant threat to our environment!  A downward temperature trend was observed during the 30 year period preceding 1970 which alarmed some scientists, and led to the popular fear of “Global Cooling”.

green-snakeWhether our planet is cooling or heating, one thing is certain.  We should all do our best to use earth’s resources wisely and reduce waste.  Custom Label is ready to help you find packaging materials that are environmentally friendly.  Our Digital Label press is a perfect example.  Digital printing has significantly lower material waste than traditional flexography, letterpress, or rotogravure.  By running an order digitally we avoid the need to “set-up” the press while running waste stock through the press.  Selecting an eco-friendly label stock is also a way to green up your package. We offer a range of facestocks that have higher post-consumer-waste content.  There are also bio-degradable and compostable materials that Custom Label can propose for your labels.  We even have renewable materials, such as tree-free bamboo papers, where the source plant can be replenished faster than the consumption rate.  Give your representative a call, Custom Label would welcome the opportunity to help you create a more eco-friendly package!

How Important is Color?

Tuesday, May 26th, 2009

private-2In the most recent blog I cited a study which found that people make a subconscious evaluation about a person, environment or product within 90 seconds of their initial viewing (source:  CCICOLOR – Institute for Color Research) and that more than 62% of that assessment is based on color alone!  We are all programmed to react with emotion to different colors.  It seems clear to me that a product’s color has more to do with our purchasing behaviors that we are aware of.  On a subconscious level we connect specific colors with feelings, fears, emotions, and sensations.   Brand managers and entrepreneurs must pick their colors carefully to make sure their brand colors match their brand image.

There are other reasons to pick packaging colors carefully.  In another research study color was found to increase brand recognition by up to 80% (source:  University of Loyola, Maryland).  That is a big number!  Coca-Cola versus Pepsi is a clear example of this phenomenon.  Same can, same artwork layout, but if I asked “which is red, and which is blue” you wouldn’t need to phone a friend.  What about Pepto Bismol?  Easy to remember when you have an updset stomach?

d004Custom Label is all about Color.  Your Color.  We have more than 30 years of experience working with customers to match your exact color – not once, but every time you place an order.  Our flexo label presses are multi-color platforms that support up to 10 individual colors run in a single pass.  Each print station can print a different PMS or custom-match color.  We can provide color draw down samples or conduct a live press-check proof where you can be involved and confirm the perfect color for your label and product.  Our digital press uses up to 6 colors to create a process blend that emulates the traditional PMS colors.  We can come very close for a large percentage of PMS colors.  For those colors that do not translate to process printing, we can order PMS match colors for the digital press.  Whether your need is short run digital labels or a long run flexo job, we will make sure you are happy with the color.  Your success depends upon it!