Archive for the ‘Digital Label Printing’ Category

What is a “Corner Radius”? Do I need one?

Tuesday, April 20th, 2010

 

 ”Corner Radius”(CR) describes how rounded the corners are on a rectangular die-cut.  The term “corner radius” refers to the radius of the circle created by extended the corner arc to form a complete circle.

What is an RCR?

Rounded Corner Rectangle.  Describes a rectangle with a corner radius greater than 0.0 (the radius of a square corner).   

Why Do Labels Have a Corner Radius?

1)       The need for high speed automatic label application led to Pressure Sensitive Labels - labels with adhesive already on them adhered to a carrier liner.  The liner is pulled across a sharp edge, causing the label to dispense onto the container.  A square cornered label does not release as easily from a PS liner - thus corner radius is used to help ease automatic application. 

2)      Graphic Designers will often choose rounded corners or square corners to enhance a design concept.  For example, many wine labels have square corners to evoke the look of old-school cut and glue labels.  Other designers use large radius rounded corners to differentiate their products on the shelf against traditional 1/8″ corner radius labels.

 How do I measure the Corner Radius of a label?corner-radius1

Click the thumbnail on the right to open a full page Corner Radius Chart.  Print the page and hold the label against the corner radius examples until you find a match.

   What Corner Radius should I use?

This is a matter of preference.  The packaging industry standard is 1/8″ corner radius.  This size radius is not unsightly, but allows ease of manufacturing and application.  For customers desiring “square corners” we often recommend 1/64″ (0.015625″) as the smallest CR we can consistently convert.  For machine application projects Custom Label recommends consulting your production team or contract packager before purchasing labels with less than a 1/8″ CR. 

 

 

 

So You Only Need 100 Labels???

Wednesday, November 4th, 2009

At Custom Label, we cheer for small businesses and start-ups!  Sure, we love our big customers too, but it’s great to see a new company knock it out of the park.  We were all a “small fry” at one point, right?  With Custom Label’s digital printing capabilities we ar often approached by pre-market start-ups wanting to produce their first labels.  Each week we are approached with the question “How much for 100 labels?”  Or 50, or 10, or….  This blog entry is devoted to answering the question:  “When is an order too small?”

At the risk of answering with a question, “How much can you spend per label?”.  We can print an order of just 1 label, but the cost for that 1 label will be very high.  At Custom Label, we have state-of-the-art digital printing cabilities, very economical for printing small runs.  That press, however, is not a simple machine.  For all of our orders we must “prep” the art, obtain customer approval of the proofs, calibrate the press, print the labels in roll form, and die-cut and laminate them in a second machine.  You can see how the labor hours add up even on a small order.  For that reason it is common that the total order cost doesn’t vary much for orders under 1,000 labels.  The chart below shows this concept.  Buying 500 labels only costs an extra $15 versus an order of 100! 

price-breaks1

For this hypothetical label, the pricing for 100 Labels is $3,600/M (per 1,000 labels) or $360 for the order.  Most of the cost is set-up of the machinery.  For 500 Labels, the cost is $750 /M or $375 for the total order.  Once the machine is setup and running, it doesn’t cost that much more for 5 times as many labels.  As quantities grow, however, the setup costs are “amortized” and the material costs and run labor become more important.  See how the 5,000 Label run drops to $ 130 / M, or only $650 for the total order?

 

What do I do if I really only need 100 Labels?

It all depends on the goal of your label.  If your label is going to the boardroom to show your CEO a mock-up of your product, by all means a professional label is needed.  Custom Label can produce a 1st Class prototype label for you.  But what if you only need 100 labels to test our your new product at a local Swap Meet or Famer’s Market?  Here are some less expensive solutions:

Desktop Printer Label Sheets:  The major office supply stores all carry label sheets in many sizes for printing on your desktop inkjet or color laser printer in both paper and film versions.  The printing will sub-professional and the materials will be inferior, but may be fine for your simple requirements. 

Specialty Label Printers:  Office supply stores also sell simple inkjet and thermal printers from manufacturers like Dymo and Brother, that plug into your computer.  They are limited in the size of label media they can print and most only print with Black.  Many simple printers like these are under $150 - but the consumable costs can be very expensive.

Industrial Thermal Transfer Label Printers:  If your label requirements are significant and black printing is acceptable you can purchase an industrial thermal transfer machine.  These high-end desktop printers plug into your computer, and are controlled by specialty software.  Up to 1200 dpi printing can be obtained, but be ready to spend several thousand dollars on hardware and software.

Give us a call at Custom Label and we can help you decide the best path for your labels.  Even if you use one of the alternatives above to get started, Custom Label will be ready to jump in when your quantities climb and you need a High Quality label solution!

Custom Labels help fight Crime

Friday, June 5th, 2009

We recently had the opportunity to help a customer and friend of Custom Label, the Alameda County Sherrif’s Department.  Gerald Verbeck from the Sheriff’s office called and asked if Custom Label could help them with labels for a training and fund-raising event.  We were happy to help, donating design help and a production run.  We produced two digital labels for the Sheriff’s Deparment - one custom wine label and a separate logo label.

wine-labels-k91The custom wine label was produced to commemorate an international training event hosted by the Alameda County Sheriff’s department.  60 Police Dogs and their handlers came from across the United States and 4 countries.  An example of the international delegation, the Phillipines sent two canine officers to learn the latest canine training techniques.  They say that since Sept. 11, 2001 police dogs have become a very important weapon against their war on terror.  Custom Label was glad to donate this short run of custom digital labels to the cause - celebrating the Alameda County Sheriff’s Deparment’s role as a leader in canine law enforcement. 

badge-label-k9The other label we provided was a simple gold label for the K-9 unit.  This short run was used for promotional items at the conference, but we just received a call from the Sheriff’s Department asking for longer run quotes. It seems the labels were a big hit and many of the officer’s were asking for a few printed label rolls to carry with them.  Great handouts for children who come in contact with the K-9 Officers!

Here’s a local news video that covered the training event.

Choosing the Right Adhesive

Tuesday, May 26th, 2009

Do you get frustrated when someone answers a question, by asking a question? Well, then, you may find choosing the correct label adhesive a little frustrating! When engineering a label specification one of the most important decisions is which label adhesive to use. There are more than a hundred different label adhesives available. Choosing the wrong adhesive can lead to poor application (lowering production efficiency), re-work / waste, and poor package aesthetics. Often, the end consumer is affected if the label adhesive fails after retail. Worst case a product recall may be initiated because a label (with critical consumer information) does not adhere to the package.

Types of Adhesives
It’s glue, just pick a glue that sticks, right? We wish it were that simple! Modern label adhesives are manufactured several ways (hot melt, solvents, emulsions) and using a few different materials (rubbers, acrylics, etc). But no matter which method or material is used for manufacturing - they need to perform.

Adhesive Performance Criteria
There are four basic criteria of performance that an adhesive is evaluated on:
- Printer converting (die-cutting and stripping)
- Initial tack (how well does the label stick initially)
- Long term bond (after setting up, how well does the label perform)
- Consumer use (in shower, under sink, outdoor, etc)

Specialty Adhesives
Scientists have taken the basic types and engineered very specific adhesives - each aimed at a performance specialty.   Examples of these special uses are:

All-Temp:  Very good adhesion across a wide range of temperatures.
Cold-Temp:   Engineered to have strong adhesion in very cold temperatures.
Wet-Stick:  Adheres well to moist application surfaces.
Tire Adhesive:  A very aggressive high-coat-weight adhesive for adhesion to porous surfaces.
Removable:  Can be removed from some surfaces. Testing strongly recommended.
Ultra-removable:  Can be removed from most surfaces even after long term bond.
Repositionable:  Weak initial tack, strong long term bond. Allows the label to be removed and adjusted during application.
Soak and Remove:  Adhesive is formulated to be removed when soaked in warm water.

 
Questions to Ask
Custom Label can help you select the correct adhesive:

What container, product, or surface is the label being applied to?
Is there any moisture or residue on the application surface during labeling?
What temperature is the room where the label will be applied?
Once the label is applied, will it need to be repositioned or removed?
What temperature will the label endure during storage, distribution and end use?
Will the label encounter unusual humidity during application, distribution or end use?

Even after answering those questions, an adhesive recommendation is exactly that: a recommendation. There is no guarantee that the adhesive will perform exactly as desired. Custom Label strongly recommends adhesive testing prior to production - give us a call and we’ll expedite label samples for your testing!

Earth Day and Your Label

Tuesday, May 26th, 2009

green-light-bulbWith Earth Day nearly at an end, I started wondering.  Who declared the first Earth Day, and why?  Did they realize how important environmental awareness would become, and at the same time how polarizing an issue?

The first official Earth Day in the United States was celebrated in spring 1970, at the urging of a Wisconsin Senator, Gaylord Nelson.  The limited bounty of earth’s natural resources were of concern, but ironically the focus was not on conservation. At that time, the more popular movement was for population control!  Nelson was quoted as saying “The bigger the population gets, the more serious the problems become … We have to address the population issue… every country is green-globeresponsible for stabilizing its own population. It can be done.”  Quite a different spin on environmentalism!  Even more ironic, one popular environmental concern cited “imminent cooling” of the earth’s surface and “glaciation” as a significant threat to our environment!  A downward temperature trend was observed during the 30 year period preceding 1970 which alarmed some scientists, and led to the popular fear of “Global Cooling”.

green-snakeWhether our planet is cooling or heating, one thing is certain.  We should all do our best to use earth’s resources wisely and reduce waste.  Custom Label is ready to help you find packaging materials that are environmentally friendly.  Our Digital Label press is a perfect example.  Digital printing has significantly lower material waste than traditional flexography, letterpress, or rotogravure.  By running an order digitally we avoid the need to “set-up” the press while running waste stock through the press.  Selecting an eco-friendly label stock is also a way to green up your package. We offer a range of facestocks that have higher post-consumer-waste content.  There are also bio-degradable and compostable materials that Custom Label can propose for your labels.  We even have renewable materials, such as tree-free bamboo papers, where the source plant can be replenished faster than the consumption rate.  Give your representative a call, Custom Label would welcome the opportunity to help you create a more eco-friendly package!

How Important is Color?

Tuesday, May 26th, 2009

private-2In the most recent blog I cited a study which found that people make a subconscious evaluation about a person, environment or product within 90 seconds of their initial viewing (source:  CCICOLOR – Institute for Color Research) and that more than 62% of that assessment is based on color alone!  We are all programmed to react with emotion to different colors.  It seems clear to me that a product’s color has more to do with our purchasing behaviors that we are aware of.  On a subconscious level we connect specific colors with feelings, fears, emotions, and sensations.   Brand managers and entrepreneurs must pick their colors carefully to make sure their brand colors match their brand image.

There are other reasons to pick packaging colors carefully.  In another research study color was found to increase brand recognition by up to 80% (source:  University of Loyola, Maryland).  That is a big number!  Coca-Cola versus Pepsi is a clear example of this phenomenon.  Same can, same artwork layout, but if I asked “which is red, and which is blue” you wouldn’t need to phone a friend.  What about Pepto Bismol?  Easy to remember when you have an updset stomach?

d004Custom Label is all about Color.  Your Color.  We have more than 30 years of experience working with customers to match your exact color – not once, but every time you place an order.  Our flexo label presses are multi-color platforms that support up to 10 individual colors run in a single pass.  Each print station can print a different PMS or custom-match color.  We can provide color draw down samples or conduct a live press-check proof where you can be involved and confirm the perfect color for your label and product.  Our digital press uses up to 6 colors to create a process blend that emulates the traditional PMS colors.  We can come very close for a large percentage of PMS colors.  For those colors that do not translate to process printing, we can order PMS match colors for the digital press.  Whether your need is short run digital labels or a long run flexo job, we will make sure you are happy with the color.  Your success depends upon it!